Episode 1
Star Wars
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profit...
Episode 2
Barbie
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry...
Episode 3
He-Man
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall...
Episode 4
G.I. Joe
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a n...